HTM Digital
Shopify Experts
Grow Your Ecommerce Business with Experienced Shopify Experts
We are HTM Digital – your strategic partners for Shopify success. Since 2015, we have helped ambitious merchants across the UK, France, and the globe build, optimise, and scale their online stores.
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More Than Just a Dev Shop – We Are Your Digital Sales Partners
You don’t just need a website; you need a robust sales channel that works tirelessly for your business. Whether you are launching your first store, migrating from another platform, or looking to conquer new international markets, you need a partner who understands the nuances of global ecommerce.
At HTM Digital, we combine technical excellence with a commercial mindset. We don’t just build “pretty” websites; we build high-performing Shopify stores designed to convert visitors into loyal customers.
Why Leading Merchants Trust HTM Digital
10 Years of Excellence (Est. 2015) In an industry where agencies come and go, we have stood the test of time. With over a decade of experience, we have navigated every shift in the ecommerce landscape, ensuring our clients always stay ahead of the curve.
Dual-Base Advantage (UK & France) With offices in Bath, UK and Hossegor, France, we are uniquely positioned to help you bridge the gap between markets. We understand the specific cultural and technical nuances required to sell effectively across borders.
Shopify Partners & Experts We work exclusively with Shopify because it is the world’s best commerce platform. As certified Shopify Partners, we specialise in Online Store 2.0, bespoke theme development, and scalable growth strategies for both standard and Shopify Plus merchants.
Comprehensive Shopify Solutions
We support you at every stage of your ecommerce journey.
1. Store Setup & Migration Get your ducks in a row with a seamless launch. We handle everything from platform migration (Magento, WooCommerce, etc.) to complex backend configurations, ensuring your data is secure and your store is ready to take orders from day one.
2. Theme Customisation & Design Stand out in a crowded market. We create beautiful, mobile-responsive shopping experiences using the latest Online Store 2.0 framework. Our designs are not just visually striking—they are optimised for User Experience (UX) to frictionlessly guide customers to checkout.
3. International Expansion Ready to go global? We are experts in multi-currency and multi-language setups (utilising tools like Weglot and Langify). We help you configure tax settings, shipping zones, and localised content to make your brand feel native in every market you enter.
4. Growth & Optimisation (CRO & SEO) Traffic is vanity; profit is sanity. We use data-driven strategies to improve your Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO). From technical audits to A/B testing, we pull the right levers to increase your Average Order Value (AOV) and revenue.
5. Digital Marketing & Integrations Extend your reach. We integrate best-in-class tools like Klaviyo for automated email marketing, set up Google Analytics 4 for precise tracking, and manage performance marketing campaigns that deliver a measurable Return on Ad Spend (ROAS).
Don’t Just Take Our Word For It
HTM Digital were great from start to finish. They worked tirelessly to deliver our surf and skate store and provided help with everything from optimising product descriptions to social media and email integrations. – Edgar Do Van Kia, BOARDARAMA
Is Shopify Right for Your Global Business?
Absolutely. It is the fastest-growing ecommerce platform for a reason. With over 1 million businesses in 175 countries, Shopify scales with you. It handles the heavy lifting – hosting, security, and payments, so you can focus on your brand. When paired with our expert guidance, it becomes a powerful engine for international growth.
Ready to Scale Your Business?
Let’s chat about your goals. Whether you are looking to refresh your current site or expand into new territories, our team in the UK and France is ready to help.
Frequently Asked Questions about Shopify & Migration
We are currently on Magento/WooCommerce; how difficult is it to migrate to Shopify?
Migration is often less painful than merchants fear, provided it is planned correctly. We specialise in complex migrations from legacy platforms like Magento, WooCommerce, and PrestaShop. We handle the secure transfer of your product data, customer history, and order data to ensure no business intelligence is lost. Crucially, we also implement a comprehensive 301 redirect strategy to preserve your SEO rankings, so your traffic doesn’t drop when you switch.
Is Shopify suitable for selling internationally from the UK?
Absolutely. Shopify is arguably the best platform for international growth. With tools like Shopify Markets, we can help you sell in multiple currencies and languages from a single store. We can configure your store to handle UK VAT, EU IOSS (Import One-Stop Shop) compliance, and international shipping zones. This ensures your customers in France, Germany, or the US have a seamless, localised shopping experience.
Why should we hire an agency instead of doing it ourselves or using a freelancer?
A “Do It Yourself” approach often leads to “Fix It Later” costs. While Shopify is user-friendly, building a scalable, high-converting brand requires technical expertise in code (Liquid), data migration, and conversion rate optimisation. As an established agency (since 2015), we provide a strategic partnership – ensuring your store isn’t just “built,” but engineered for long-term sales growth. Unlike a freelancer, we offer a full team’s worth of expertise across design, development, and strategy.
How does Shopify handle VAT and EU taxes for UK businesses?
Shopify has robust built-in tax engines that we configure to match your business structure. For UK merchants selling to the EU, we can set up tax collection to comply with the new EU VAT rules (including the €150 threshold). We ensure your checkout collects the right amount of tax based on the customer’s location, which helps prevent unexpected customs charges for your buyers and keeps your accounting streamlined.
Can you help us customise the checkout process?
Yes. For Shopify Plus merchants, we have extensive control to customise the checkout experience (using Checkout Extensibility) to upsell products, add trust badges, or streamline shipping options. For standard Shopify plans, we optimise the pre-checkout flow and cart drawers to maximise conversion rates before the customer even reaches the payment screen.
Will we lose our Google rankings (SEO) if we move to Shopify?
This is a common concern, but with a professional migration, the risk is minimal. In fact, many clients see an improvement in rankings due to Shopify’s superior site speed and mobile performance. We conduct a full SEO audit before launch, mapping every old URL to its new destination on Shopify to tell Google exactly where your content has moved, preserving your hard-earned domain authority.
Do you work with clients outside of the UK and France?
Yes, we support clients globally. While our physical offices are in Bath (UK) and Hossegor (France), we work remotely with brands across Europe, North America, and beyond. Our dual-base setup gives us a unique “cross-border” perspective that is invaluable for any brand looking to expand into new territories.