Free Klaviyo flows audit for Shopify brands
Your email flows are running. Are they doing enough?
Find out what's missing, what needs fixing and where to focus next. HTM Digital will review your Klaviyo automation setup and send you a concise, personalised audit with your three highest-priority improvements.
A two-page report, delivered within two working days of receiving account access. No obligation to hire us.
25% of revenue from automated flows
Hawaii Surf, after HTM rebuilt their Klaviyo flows
Know what to improve before you invest in more emails
You've connected Klaviyo. You've switched on some flows. Orders are coming through.
But it can still be difficult to know:
- Are the right customers entering each flow?
- Are important messages missing, or overlapping?
- Do your emails give people a convincing reason to buy?
- Are you following up appropriately after the first order?
- Which improvement deserves your time and budget first?
Your audit gives you a clearer answer.
What you'll receive
A scorecard of your current setup
We review the flows you have, the gaps we can identify, and how the customer journey fits together.
Your three highest-priority improvements
A focused shortlist explaining what we recommend changing, why it matters and what to tackle first.
A practical next step
Understand which changes your team could handle and where specialist help may be useful.
You'll receive the report by email. If you'd like to talk it through, you can book a free 20-minute walkthrough.
What the first page looks like
An illustrative example of the first page. Yours will reflect your own account.
Welcome
Needs workSingle email, no purchase incentive, no follow-up for non-buyers
Browse abandonment
MissingNot set up — highest-volume gap in the account
Cart and checkout abandonment
Needs workOne flow doing both jobs; sends once and stops
Post-purchase
GoodSolid thank-you and delivery sequence; no cross-sell
Repeat purchase and win-back
MissingNo follow-up after 60 days; 38% of customers are one-time buyers
Three priorities and a recommended order follow on page two.
Experience building flows for ecommerce brands
Hawaii Surf
Multibrand surf retailer, France
For Hawaii Surf, HTM supported the move from Brevo to Klaviyo, built automated flows and created branded email templates. Following the project, automated flows generated 25% of the business's revenue.
The team set up powerful automated flows that now generate 25% of our revenue. Their custom templates beautifully capture our brand. Excellent work!
— Richard Ampe, Hawaii Surf
View fact sheet →
Pacsafe UK
Anti-theft bags and luggage
Since refining our email marketing strategy with your team, we've seen a phenomenal 304% increase in revenue year-on-year. Absolutely stellar service!
— Brad Hockridge, Pacsafe UK
View fact sheet →Every store starts from a different position. Your audit focuses on your setup and your opportunities.
We look beyond whether a flow is switched on
Welcome
What happens after someone subscribes? We examine how your welcome journey introduces the brand and supports a first purchase.
Browse, cart and checkout abandonment
We review the recovery journeys in place, their messages and timing, and potential gaps or overlaps.
Post-purchase
We look at how you support customers after an order and introduce relevant next steps.
Repeat purchase and win-back
We assess whether the follow-up makes sense for your products and how customers buy them.
Across these journeys, we check available performance data, entry rules, exclusions and messaging to identify where a closer look is warranted.
How it works
1
Tell us about your store
Complete the short form below. We'll email you the next steps for providing read-only access to Klaviyo. You won't need to share your password.
2
Receive your audit
Within two working days of receiving the access we need, we'll send your two-page report with findings and three recommended priorities.
3
Choose your next step
Use the recommendations with your own team, or book a free 20-minute walkthrough with HTM. If you want help implementing the changes, we'll explain what we recommend and provide a separate proposal.
Is this right for your store?
This audit is designed for Shopify brands already using Klaviyo that want to improve their automated email journeys.
It's particularly useful if your flows were set up some time ago, your business has changed, or nobody has recently reviewed the setup as a whole.
If you haven't started using Klaviyo yet, let us know in the form so we can recommend the appropriate next step.
Get a clearer picture of your Klaviyo flows
Share your store details and we'll help you identify what to improve first.
A few questions you might have
Is the audit really free?
Yes. There's no charge for the audit or the optional walkthrough, and no obligation to work with HTM.
Do you need access to Klaviyo?
Yes. A meaningful review needs access to your flow setup and reporting. We'll explain exactly what access is required after you submit the form. It's read-only and you can remove it afterwards.
Will you change anything in my account?
No. The audit is a review. Any implementation work would be agreed separately.
Do I need to book a call to receive the report?
No. We'll email your report once the review is complete. The walkthrough is optional.
Can you implement the recommendations?
Yes. HTM can help with flow strategy, copy, design, setup and testing. We'll recommend a scope based on what your store needs.
Will you tell me exactly how much extra revenue I'll make?
We'll identify opportunities and explain the evidence behind our recommendations. We won't promise a revenue increase that an audit cannot reliably establish.
Know where to focus before you spend another hour on email.
Most of the accounts we review have the right flows switched on and the wrong things inside them. The audit tells you which is which, in two pages, with no obligation.
— Matt Watkins, Founder, HTM Digital